According to the Confederation of British Industry (CBI) the start to 2011 will be bumpy, but nevertheless we should avoid the dreaded double dip recession that the industry has feared. One way of smoothing out these bumps is to introduce a loyalty programme to ensure that hard won customers will come back for more.
The Wiremill, winner of pub of the year 2010, for example was able to introduce such a programme that let previous customers know in advance of special offers or themed events. The result, it was fully booked on all 'occasion' days such as Mothers Day and bank holidays, well in advance, so it could concentrate on getting its staffing levels right and providing high quality service and food.
The easiest way to introduce a loyalty and incentive scheme is through your EPoS terminals. By doing this you will be taking advantage of one of the best loyalty marketing tools used by today's biggest retailers. Increased efficiency and loyalty marketing will increase footfall, average spend per head, and ensure your customers return for more. Some users have achieved as much as a 25% increase in bar revenues.
What promotions could I run?
The EPoS system can be set up to offer loyalty points as a reward for buying food or drink. It can also be used to offer timed promotions on select lines to increase footfall and spend. You can also use it as part of a direct marketing campaign so you can send out preloaded and customised cards with credit for customers to visit your venue and again increase throughput.
Benefits:
- The easy to use modern tills improve bar throughput and reduce queuing
- Reduces 'shrinkage' at the till and in the stock room
- Provides easy to understand management information on sales, profits and stock
- Ability to add an Integrated database of all members/customers
- Options for delivering loyalty schemes such as discounts at the bar for members or corporate users
- Ability to manage and run open bar tabs when hosting guests
- Ability to 'customize' drink and food orders to customers specific requirements
- Able to audit the activities of each member of staff
Costs
You can start enjoying the cost saving and profit enhancing benefits of a professional EPoS system for a surprisingly low cost. All our EPoS packages include full installation, training and support. Listen to what one of our customers has to say;
"We have made massive strides in developing this pub as a business in the last three years, the revenues have increased threefold and we have seen a sharp rise in our gross profit; the EPoS Loyalty solution from pointOne has been a major contributor to this performance".
Anthony Pender, The Wiremill Pub
To read a full case study on the Wiremill Pub (click here)
To arrange for your FREE initial consultation contact us on 0845 862 0005 or email on info@pointone.co.uk and we will respond within 48 hours.